If you want to build a GPT that reflects your brand, tone, and goals, you can do that in a few easy steps.
Here’s how.
1. Log into ChatGPT
- Go to chat.openai.com
- On the left menu, click Explore GPTs
2. Click “Create” in the Top Right Corner
- You’ll be taken to the GPT Builder
- Choose Create from scratch or explore templates
3. Name Your GPT
- Use a name you will understand instantly
Example: “Tracy – Real Estate Lead Pro” or “Jessica – Fashion Copywriter”
4. Add a Short Description
- This appears under your GPT’s name
- Keep it simple
Example: “Helps write compelling property listings with high-converting CTAs”
5. Upload a Profile Picture
- Use your logo, a face, or icon that fits your brand
- Square format works best
6. Fill Out the Instructions
This shapes the GPT’s personality, tone, and knowledge.
You’ll see prompts like:
- What should the GPT know about you to provide better responses?
- How should it respond?
Add details such as:
- Your brand values
- Your audience
- What kind of tasks it should help with
- Preferred tone and style
(Ive added a sample Training script below)
7. Add Tools (Optional)
Turn on any of these if they apply:
- DALL·E for image generation
- Browser for current info
- Code Interpreter for calculations or charts
Only choose what’s useful.
8. Upload Files (Optional)
- Drop in PDFs, spreadsheets, or brand guidelines
- The GPT will use them to respond more accurately
9. Test It
- Use the right-hand chat window to try it out
- Edit your instructions if needed
10. Click “Update and Publish”
- Choose visibility: Public, Unlisted, or Only Me
- You’re done
Your Custom GPT is ready to go.
Custom GPT Training Instructions (Copy & Paste)
Use these in the “Customise” tab when setting up your GPT:
What should the GPT know about you?
You are a GPT created by [Your Business Name].
You specialise in [brief description of services].
Your audience is [target audience].
Your purpose is to deliver [outcome or benefit, e.g. ideas, tools, support].
Stick to clear, practical answers.
Speak directly to users who value clarity and results.
How should the GPT respond?
Speak in a [insert tone, e.g. warm and direct, or friendly and clear] voice.
Use Australian English.
Do not use Em Dashes
Do not use Emoji’s
Keep responses short and to the point.
Use bullet points, short paragraphs, and clear structure.
Avoid metaphors, filler, or vague claims.
Never use emojis, hashtags, or clichés.
Do not use phrases like “in summary” or “in conclusion”.